Workflow automation · Worcester County, Massachusetts
Workflow automation for small businesses in Worcester County.
I’m Harley Dougherty. I work from Holden and build small tools for businesses around this county, so the same order is never typed twice and the weekly paperwork prepares itself.
- In person, across the county
- Free 20-minute review
- Simple build: one-time $3,500
- 7am to 6pm, Mon to Sat
No obligation.
I can come and watch the job.
Most of this work is sold on a video call and built from a description. A description leaves things out: the exception your team handles from memory, the second spreadsheet nobody mentions, the reason that one customer is always done differently.
Around Worcester County I would rather be standing at your counter on the morning you do the order run, watching it happen. That is the difference between a tool that fits and one that nearly fits. It is also the part an agency three states away cannot do.
Towns I visit
Worcester, Holden, Shrewsbury, Paxton, Rutland, West Boylston, Boylston, Sterling and Princeton are closest to me. Auburn, Millbury, Grafton, Northborough, Westborough, Clinton, Leicester, Spencer, Oxford, Sutton and Charlton are the next ring out. Leominster, Fitchburg, Gardner, Webster, Southbridge, Sturbridge, Milford and Uxbridge are the far corners of the same county. If you are just over the county line, ask.
Three of the businesses I build for are in Holden: Gabriel’s Menswear, Gabriel’s Tailoring & Tuxedo, and Cleaner Image. The rest are jewelry shops that sell online. All of them are small teams where one person ends up doing the same task by hand every week.
What I build.
Custom tools around the spreadsheets, documents, and software you already use. If you run a store, a workshop, a wholesale operation, or a service business anywhere in the county, and there is a job your team keeps repeating, that job is where we start. Not every task needs AI; some are better handled with straightforward rules, and I recommend the approach that fits the process.
Orders and paperwork
One customer order goes in. An order confirmation, picking instructions, and a tracker come out as drafts. When the order changes, the linked drafts update together for your team to check.
Incoming orders and documents
Purchase orders that arrive as PDFs, emails, or photos are read, matched to your product list, and prepared as lines for a person to approve. Nothing is entered until someone says yes.
Repeat emails
Replies to the questions customers ask every week are drafted from your approved answers, in your voice. You decide what can send automatically and what needs a person.
The businesses I build for.
- About $1.2Ma year in combined sales across my clients
- 86,000+Etsy sales across the jewelry shops I build for
- 17,000+reviews, rated 4.7 out of 5
Bujoro, Silver City by Eva, Silver Gates, Golden Gates Co., BirthstoneCo, Gabriel’s Menswear, Gabriel’s Tailoring & Tuxedo, and Cleaner Image.
“I got my weekends and evenings back. I can breathe again, and that’s immeasurable.”
“We’re a small team, so anything that doesn’t get finished during the day usually ends up on my desk at night. Harley helped simplify some of our recurring paperwork, and I’m spending less time catching up after everyone leaves.”
What it costs.
- The review
- Free. Twenty minutes, in person or by video.
- A simple build
- A one-time $3,500. Less or more depending on the task, and the figure for your project is in the proposal before anything starts.
- After handover
- Thirty days of fixes are included. After that, $150 an hour for changes you ask for.
- Every month after
- You own the tool and pay nothing further to me. There is no retainer.
If the finished workflow needs paid software to keep running, that cost is listed in the proposal before you agree to anything.
How a project works.
- A free 20-minute review
In person around Worcester County, or by video call. Bring one task the team repeats. No technical brief is needed.
- A written proposal
The tools, connections, review steps, and price are agreed before any development starts.
- Build and test
I build the tool, connect the agreed software, and test it with real examples from your business.
- Handover
A walkthrough for the people who will use it, written running costs, and thirty days of fixes.
Common questions.
Will you come to us?
Yes, across Worcester County. I am in Holden, and for businesses around the county I would rather see the job happen than have it described to me. If a video call is easier, that works too. Just over the county line, ask.
What does it cost?
The review is free. A simple build is a one-time $3,500, less or more depending on the task, and the figure for your project is agreed in a written proposal before any development starts. Thirty days of fixes are included after handover; changes after that are $150 an hour. There is no monthly retainer.
When can we talk?
Seven in the morning to six in the evening Eastern time, Monday to Saturday. For a shop that is one of the reasons the hours run early and into Saturday: you can do this before you open rather than during the day.
Do we need to be a wholesaler?
No. Wholesale is where I have worked, so it is the example on the home page. The same approach fits a menswear store, a tailor, a dry cleaner, or a jewelry shop: any small team with a task that repeats every week.
What does the free review involve?
Twenty minutes. You describe, or better, show me one task your team keeps doing by hand. We talk through the steps, the tools involved, and whether it is worth a closer look. No technical brief is needed.
Will we need new software?
I start by looking at the tools you already use and what they can already do. Where practical, the improvement fits around them. Any required changes are explained before you agree to the project.
A free 20-minute workflow review
What keeps repeating?
Bring one recurring task. A description is enough to start, and around Worcester County I can come and look at it with you.
Please leave out customer records and confidential documents.
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