Workflow automation · Etsy and Shopify shops
Automation for shops that sell on Etsy and Shopify.
I’m Harley Dougherty. I build tools for jewelry shops with 86,000+ Etsy sales between them, so orders, listings, and messages are handled once instead of retyped between the shop, a spreadsheet, and email.
- Free 20-minute review
- Simple build: one-time $3,500
- 7am to 6pm, Mon to Sat
- In person in Worcester County
No obligation.
Built for shops that ship every day.
I build for Bujoro and its sister jewelry stores: Silver City by Eva, Silver Gates, Golden Gates Co., and BirthstoneCo. Between them they have 86,000+ Etsy sales and 17,000+ reviews, and they ship every day.
Behind that volume is the same problem every online shop knows: orders, product details, and customer questions get copied by hand from one place to another. If someone on your team spends part of every day retyping what the shop already knows, that is the task we start with.
What I build.
Custom tools around the shop platform, the spreadsheets, and the email your team already uses. Not every task needs AI; some are better handled with straightforward rules, and I recommend the approach that fits the process.
Orders and fulfilment paperwork
An order comes in and the picking list, packing note, and tracker are prepared as drafts. When an order changes, the linked drafts update together for your team to check.
Product listings and catalog
Product details kept in one place and prepared for each channel, so a new piece or a price change is entered once instead of copied into every listing by hand.
Customer messages
Replies to the questions buyers ask every week, on sizing, shipping, and custom orders, drafted from your approved answers in your voice. You decide what sends on its own and what needs a person.
Shops in Worcester County.
I work from Holden, Massachusetts. If your shop, studio, or workshop is anywhere in Worcester County, the first meeting does not have to be a video call. I would rather stand in the room on a packing morning and watch the run happen, because that is where the slow part actually shows itself.
The shops I build for.
- 86,000+Etsy sales across the jewelry shops I build for
- 17,000+reviews, rated 4.7 out of 5
- About $1.2Ma year in combined sales across all my clients
Bujoro, Silver City by Eva, Silver Gates, Golden Gates Co., and BirthstoneCo. Figures read from Etsy on September 17, 2026.
“It’s freed us up to focus on designing the jewelry we love.”
“We had several things we wanted to improve but weren’t sure where to start. Harley helped us choose one task we do every week and gave us a clear price for fixing it. We’ve been using the finished tool regularly, and the difference is easy to see.”
What it costs.
- The review
- Free. Twenty minutes, by video, or in person in Worcester County.
- A simple build
- A one-time $3,500. Less or more depending on the task, and the figure for your shop is in the proposal before anything starts.
- After handover
- Thirty days of fixes are included. After that, $150 an hour for changes you ask for.
- Every month after
- You own the tool and pay nothing further to me. There is no retainer.
If the finished workflow needs paid software to keep running, that cost is listed in the proposal before you agree to anything.
How a project works.
- A free 20-minute review
Bring one task the shop repeats. No technical brief is needed. A video call is enough, and in Worcester County I can come to you.
- A written proposal
The tools, connections, review steps, and price are agreed before any development starts.
- Build and test
I build the tool, connect the agreed platforms, and test it with real orders and messages from your shop.
- Handover
A walkthrough for the people who will use it, written running costs, and thirty days of fixes.
Common questions.
What does it cost?
The review is free. A simple build is a one-time $3,500, less or more depending on the task, and the figure for your shop is agreed in a written proposal before any development starts. Thirty days of fixes are included after handover; changes after that are $150 an hour. There is no monthly retainer.
Which shop platforms do you work with?
The jewelry shops I build for sell on Etsy. I also build around Shopify and other platforms, and around the spreadsheets and email a shop already uses. The review starts with what your shop runs on today.
Are you local to us?
I work from Holden, Massachusetts. If your shop or workshop is in Worcester County I can come and watch a packing run in person, which is the fastest way for me to see what is actually slow. Everywhere else, the review is a video call and the work happens in your files and your shop platform either way.
Do you only work with jewelry shops?
No. Jewelry is where the proof is, because that is who I have built for. The same order, listing, and message workflows apply to any small shop that sells products online.
Will this change how our shop looks to customers?
No. The tools work behind the shop, on the orders, documents, and messages your team handles. Customers see the same shop; your team retypes less.
Does a person still check things?
Yes. Drafts, matched orders, and prepared replies wait for a person where judgment is needed. You decide what can run on its own and what needs a check.
A free 20-minute workflow review
What keeps repeating?
Bring one recurring task. A description is enough to start, and if your shop is in Worcester County I can come and look at it with you.
Please leave out customer records and confidential documents.
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